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We know the global pandemic has changed the way we used to eat. Since the restaurant business also needs to adopt such changes to offer a better and safer dining and takeaway experience, It was quite difficult to overcome the concerns addressed by customers and manage to offer a safe environment for dining and takeaways. To bestow a safe and convenient environment along with maintaining positive cash flow was definitely an anarchic process.
If you are a restaurateur who is constantly looking for a better way to establish your brand, then this is the time you need to expand your business with something new and unique.
Let’s discuss and gain a good understanding of the white-label online ordering system and how it is worthy of investment.
What is a white-label online ordering system?
A white-label online ordering system is an essential solution for restaurateurs in order to set up an online ordering website by their name that can run on their domain name.
In order to provide a better and safer environment for people who show reluctance to step out of the house but still want to fulfil their cravings, an online food ordering system is the best solution for your business. With a white-label online ordering system, you can customise the service according to your restaurant’s needs, and at the same time, the software brand will not be visible to your customers.
Many restaurants that were previously unaware of online food delivery have now begun offering touchless deliveries with the help of a white-label food delivery app. White label systems provide solutions for the restaurant business to build the logistics of their online food ordering, which helps them to expand their dining as well as dining services, helps customers place orders in a hassle-free way, and also helps restaurants provide seamless food delivery.
To expand your business empire through increased customer satisfaction, better growth rates, and tremendous sales, a white-label food ordering system is necessary.
Why should I invest in a white-label online ordering system in my restaurant business?
With the advancement of technology, the quest for more and more convenient and hassle-free services is increasing day by day. It is clearly evident that the online ordering system has taken the market by storm. The benefits it offers are very productive in the restaurant as well as the retail industry.
But what more advantages can it offer to make the service even more convenient?
Let’s take a look!
- Cost-effectiveness is the key.
A white-label online ordering system can be set up from scratch, which indicates that the investment you need to make in terms of money and time is comparatively less. From design, testing, and user friendliness, there are so many things you need to consider before using an online ordering system. In most cases, you need a team of dedicated staff to perform the tasks.
But on the other hand, a white-label online ordering system is user-friendly, and no training is needed once the technology already exists. Here, you can spend your precious time with your loyal customers. An advantage of this particular system is that it can be launched without any delays or setbacks. It will promote your business, not the software, since the software brand is not visible to your customers.
Integrating an online food ordering system is a big investment, which you can get at a dependable price along with an incredible profit for life.
- Customise It With Your Business Needs
Your services in ordering and delivery can be easily personalised according to your restaurant business needs and also to those of your customers. This will not only help boost the customer experience but also allow you to add additional features that are necessary for your brand’s growth. Since it is very easy and flexible to use, restaurateurs can easily customise the complete inner design, colour, brand name, logo, and other features as per their choice.
- Ease of Execution
The end-to-end solution provided by the white-label online ordering system is its most prominent feature. The single dashboard will provide everything from the sale to reports and deliveries. Being a restaurateur will help in managing everything in one phase.
The easy accessibility offers youthe ability to control every feature and functionality, which comprises the ability to update the menu list, photo gallery, customer database, etc. From the customer database, you can easily understand the buying pattern and top-selling food items, and you can run loyalty programmes according to the customer data. The investment in a white-label online ordering system is totally worth it for both the restaurant and retailer domains. You will easily get it as a ready-to-use online food ordering restaurant menu app for each mobile OS. All you need to add is simple integration.
processes to your business, which is also not mandatory for your technical knowledge or background.
- Brand Building
When you have access to all the specific details about your customers, you can surely leverage them to build your brand and service. You can use the insights to check the working status of your loyalty and promotion campaigns. Engage your regular customers with instant notifications whenever you run a promotion or special offer.
White-label solutions to enhance your profit
Let’s discuss some white-label solutions used in digital marketing for selling opportunities, and let’s see why this product is a must-have in your digital marketing tools.
- White-Label Digital Advertising
White-label digital advertising is a prominent method in which anything on brandable advertising platforms, like reports, campaigns, or products, is used to brand or resell digital advertising services to local businesses. You can even associate with a white-label service to design and maintain digital marketing campaigns for your business.
- White-Label Apps
White-label apps are built by private-label app-developing companies and rebranded or resold to other businesses. It can be considered buying a product from a seller B and reselling it to another buyer C, but in actuality, the product was manufactured by a service provider A. Since most people are now using a mobile phone to browse the internet, a mobile app is a must-have for local businesses. If you want to drive more customers to your business, then investing in a mobile app is a good move.
• Perks of using white-label app solutions
• Custom app development to the maximum extent
• Frequent reports and the latest app updates.
• QA testing
• Support multiple versions of apps
- Escape from High Booking Fees
One of the main concerns addressed by restaurateurs is a rapid increase in booking fees in online food marketplaces. According to the study by the national restaurant association in 2020, Just Eats demands a significant 25–35% cut in every bill, and it should be forwarded to their portal. This is huge money for restaurateurs to need to pay, even though they have a low profit margin. This problem can be reduced to a great extent by using a white-label restaurant online ordering system.
Many restaurant owners have addressed how they are struggling to survive with the demand for high booking charges. According to a recent study, the profit margin of the complete domain is approximately 4–6%. Again, considering the profit accomplished by individual restaurant owners, this profit share is around 16%. Adding a high commission charge to this will make the food delivery business have a low profit.
- Shady Practices
There are so many pitfalls in the food industry, and several lawsuits are filed against the marketplaces. These lawsuits are filed by restaurateurs who need to pay high charges because of shady practices. There are so many cases filed demanding unnecessary extra charges for each order.
First of all, a good understanding of the various charges applied to these platforms is highly important. Once, a restaurant owner used one of these renowned platforms to get independent POS software and a smartphone.
Once the customer places an order or inquiry through a call, the service provider platform sets an algorithm to identify whether the call leads to a sale or not. This is where the caution lies. According to the restaurant owner, this particular service provider platform charges about £7 per call, even if it doesn’t lead to a sale. This means a huge amount is being charged nonetheless, whether an order is placed or not.
Sounds terrible, right?
With the right white-label online ordering system, you can easily escape from all these shady practices.
- Dubious contractual terms
Dealing with high demand for unnecessary extra charges is a tedious task. Along with conforming to suspicious contractual terms, this is another issue faced by restaurant owners.
For instance, in most cases, once the order is placed and the delivery person hands it over, the responsibility for the entire food and delivery falls upon the delivery service.
provider. But with these dubious contractual terms, they mislead or misuse the contracts with complex and jargon-infused terms to confuse the restauranteur. In short, the complete responsibility for food delivery falls to the restaurant alone. Even though they are not even ready to take responsibility, they charge a high commission for delivery.
Another dubious term in the contract is that the online ordering system needs partnering eateries to allow the term ‘delivery partners are our guests, not hosts’ which simply means that the restaurant needs to take responsibility for the delivery person as well.
- The Dominance of Food Ordering Marketplaces
Restaurants are chased by the word of the enhanced exposure such an approach can afford to their ventures, especially smart-ups or smart-sized businesses that never have the budget to afford this wide-scale marketing. But if they started pairing with such online ordering platforms, then you will understand they are not adding to their bottom line. Even restaurateurs identify that it will gradually dominate over them, taking away the business.
It is not just applicable to small businesses; even giant industries like McDonald’s have rejected these food delivery vendors because of their harsh reality. 55% of UK consumers order food online at least once a week, with 35% saying that they use third-party dealers for delivering the food to the
customers at least twice a week. The online ordering fever is showing exponential growth this year when compared with previous years. Since food delivery becomes a necessary part, the restaurateurs must accept the terms and conditions of the online ordering service providers.
Here, restaurants need a delivery solution that gives priority to their business. With the perfect white-label online ordering system, restaurants get a financially viable and sustainable platform.
What are the questions you should ask yourself before investing in a white-label online ordering system?
Finally, you come up with the decision that you want to invest in a white-label direct online ordering system.
Good decision!
But now the question is: which is the best online ordering system that perfectly fits your business needs?
You can enhance your brand reputation and expand your business with the right online ordering system. The success of using a white-label online ordering system comes from three factors.
• Your market knowledge
• A strong sales team
• Hiring the right white label partner
If you have the first two factors, then the most important part is identifying the right partner.
How will you find the right white-label partner?
You can easily find the right partner by asking yourself a set of questions and understanding your needs.
- Is it user-friendly?
- How effectively can your clients access it?
- How frequently do you need to upgrade it?
- How secure is your system?
- How long has your white label worked in this field?
- How many customers do they have?
- Does the vendor offer free training?
- How effective is the billing system?
- How fast is their response to all the inquiries?
- Do they have a free demo or trial period?
What are the common concerns with the white-label online ordering system?
With the plethora of benefits and perks it offers, there are some concerns addressed by restaurateurs about the use of the white-label online food ordering system.
When you use a private label or white-label product, you can’t make changes, update it, or add any functionality because the ownership is not yours. The only way to change the system is by giving feedback regarding your needs, changes you are planning to make, etc.
- Limited Customisation Option
You can enjoy all the benefits that are offered by the vendor. All the private label systems inspired to provide wide coverage to your audience needs and all the basic functionality. The problem only arises if your restaurant business has any particular software requirements; in such cases, customisation to the standard model of white-label is not possible. Another issue listed in customisation is the limited availability of visual templates, which may or may not be appropriate to your business needs.
- Competition
Since it is a private-label product, your brand will face strong competition. It became even more difficult if your competition had deeper pockets. This competition will be a major part of the pricing.
The game, then, is that you will have less command over the marketing strategies when you compete with competitors face-to-face.
- Code quality can be doubtful.
Buying a private label or white label from an unworthy service provider results in a security breach, crashes, and poor quality. So it is important to buy it from a reliable source. Analyse the organisation’s online presence, market techniques, track records, brand popularity, and website to understand the difference between reliable and unreliable service providers. Feedback from customers has less significance. But the reviews from past customers will help you find out the advantages and disadvantages of different providers. Also, it is better to take a demo or trial before making a purchase.
- Procurement and Inventory Control Limitation.
You need to manage a minimum order quantity, deadstock, and backorders since it is a private label system. To keep up with the competitive world, you need to focus on the reports, insights, and other matrices to make sure that you don’t purchase things excessively or undersell the stock. There will not be any production-related problems, but at the same time, procurement and inventory control are quite difficult to manage.
