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Creating blog posts is not the only way to incorporate restaurant content marketing into your business. Especially with small and starting businesses, you have the freedom to utilize every type of content for your next marketing campaign.
This type of restaurant marketing allows you, and other business owners, to communicate, educate, and connect to your leads and customers. Providing them with relevant content creates an impression that you’re a brand that’s trustworthy and values its customers.
Just like every tool available for you, it can also help you increase your sales, generate customer engagement and loyalty, and boost brand awareness and retention. High conversion can be secured if you’re going to leverage the effective types of content.
Thinking about what type of content you’re going to post? This article is just right for you. We’ve compiled different types of content that are not just popular, but also proven effective in today’s market.
Types of Content You Need For Your Restaurant
Through the content that you post, you can establish connections with your customers. It can be a tool you can use to answer their existing question about your brand. You can also discuss relevant topics around your business or industry to stay significant.
Just be consistent with your quality and timing. The higher quality and more frequent it is, the more effective it would be for your current and target audience. This is why your content should contain a consistent voice, tone, and style across all distribution platforms.
Maximize your marketing budget by focusing on a piece of content that is appealing in today’s market. Here are the types of content you can use to influence the buying decision-making of consumers.
Audio Content
Podcasts are popular right now. As of 2020, there are 15 million active podcast listeners in the UK alone. It’s a young and growing market you can tap. It carries a great potential that can help you generate leads and expose your brand to a wider customer base.
Contrary to common belief, podcasts are not just popular with the younger generation. In the UK, forty percent of its listeners came from the middle-aged population. Content marketers are recognizing the effectiveness of podcasts.
And while it’s popular for being an entertainment source, you can utilize its entertaining factor to engage your target audience with your brand. You can create audio content in the form of interviews, announcements, tips, and discussions.
Just ensure that you’ll be discussing topics that are relatable and significant to your target market, at the same time it’s still under the cover of your business. It might be a bit odd if you’re going to discuss art tools with your listeners.
Video Content
Among the effective types of content marketing to keep your audience and potential customers interested and hyped up about your brand. It’s predicted that by the end of this year, eighty-two percent of online traffic will be just coming from videos.
During the height of the pandemic outbreak, videos played an important part on many businesses. Online content and videos are more favored compared to television shows nowadays. Check out how you can incorporate video content for your next marketing campaigns. You can get examples of content marketing using this medium from known brands.
Modern consumers are more fond of watching videos. Compared to reading, it has a higher percentage of Modern consumers are more fond of watching videos. Compared to reading, it has a higher percentage of engagement. Search engines recommend video results as customers search for some products.
Aside from YouTube, you can also use Facebook, Instagram, or TikTok as your video hosting platforms. There are also individual video streaming websites where you can launch your content. All the mentioned channels are easily accessible and popular to today’s customers.
Here are some of the content types you can utilize for your next video post.
- Demo – If you happen to purchase new cooking equipment you can provide your audience a demonstration video on how to use it. Be proactive and show initiative to your customers by providing them what they need before they ask for it.
- Tutorials – This is almost the same as the demo video, but through this content, you can dig deeper into details. Ask your chef how they cook your most popular dish, or how your staff maintain the order of the silverware. Ensure that your staff is onboard first to avoid privacy conflict in the future.
- Social videos – This type of marketing content is known for its short length. This is a great way to cultivate interest in your brand. Since it has a time limit, make sure that you’ll maximize every second given to you.
- Conversational videos – In this type of content, you can just simply interview a relevant personality in your local community and your industry. You can also ask questions in advance from your customers to discuss their concerns on the video.
Live Content
Content marketing using live content is steadily increasing its positive results. Your audience will be able to communicate and interact with you as you deliver live content. As a result, you can provide authentic responses and advice in a personalized and engaging manner. Many audiences value the opportunity to see the real person behind the scenes.
The industry is predicted to reach $70 billion this year. Eighty percent of live stream viewers prefer to watch a brand’s stream over reading about them on a blog. Many small businesses offer live streaming options that are easy to use and thus don’t require a lot of training.
A live stream service is available on pretty much every social network, and every smartphone can be utilized to perform it.
Written Content
It may not be the best way to engage your customers, but this is a convenient way to maximize your efforts. This content can also help you with your local SEO concerns and can boost your ranking in no time.
No matter what type of content you produce, you will always gain benefit from complementing it with quality landing pages and descriptions. And if producing blogs and articles is not exactly part of your strengths, here are some ideas you can utilize.
- Landing pages
- Status updates
- eBooks
- Profiles
- Case studies
- Checklists
Visual Content
This category of content includes Infographics as one of its predominant tools. By explaining a story visually, infographics help people to relate and identify with the information presented.
Infographic designers, even the least technical, can use free online tools such as Canva to create infographics. Infographics are often shared on social media and can also be incorporated into blog posts. It is possible to boost your website’s SEO with an infographic depending on how you distribute it.
Photograph content is also timeless content that’s known to generate positive results for your business. You can incorporate this type of content into your website, social media marketing, and even menu management.
Other types under this content marketing tool are GIFs, 360 images, and meme-style posts. These are the visual content that appears to be more appealing and engaging, especially with the younger generation.
